What are the consumers of tech products... ?
*8.(1).Customer for tech devices & brands: (Top of Current page)
Everyday this industry is getting new customers as science devices & technology brands are becoming the best part of our daily life. Depends on device type & services customers are different.
Retail customer: A person is taking a device for personal use is your retail customer.
Corporate customer: A company or firm is willing to get a full set of laptop, mobile, desktop or others for their employee is your corporate customer.
8.(1).(1).Type of Customers_
your returning customer. For sure they are very much pleased with the quality you are providing.
Some technologies have very long life cycles, meaning it could be years between a customer’s initial purchase and their subsequent upgrade. To successfully sell to these customers, you need to provide them with new product information and upgrades to keep them up-to-date. You should also cultivate your relationships with these customers so they come back when they’re ready for their next upgrade.
8.(1).(1).(2).One-off Customers: Sometimes referred to as spray and pray customers, these are people that purchase your product or service once. For example, a one-off customer might buy a pair of shoes from you in order to fill out their wardrobe—and then never return.
8.(1).(1).(3).Loyal customers: These are your most profitable customers. These are your long-term subscribers or people who buy from you repeatedly. They’re loyal to your brand and want to spread awareness about it. Take care of them, because they’ll help you expand your reach and bottom line. Build a strong relationship with them by offering special offers and engaging in one-on-one communication that resonates with their concerns and needs. They can also be tapped as product testers and review writers on tech products that interest them.
8.(1).(1).(4).Impulse customers: Impulse buying is when a consumer buys a product on a whim, without needing or wanting it at that moment. These types of purchases are great for tech products—especially if your business sells gadgets like phones, tablets, and video game consoles. And with more and more high-tech devices coming out each year, there’s never been a better time to cater to impulse buyers. If you want to gain an edge in today’s tech world, offer customers what they didn’t know they wanted!
8.(1).(1).(5).Decisive customer: For a technology product to be successful, it needs to attract a large portion of tech-savvy customers who are comfortable buying online. The company will likely make large purchases at least once a year and is interested in discounts and special offers. This type of customer might use email marketing, search engines, web alerts and other tools to discover new products or services that meet their needs. It’s important that your business has an online presence if you want to target these types of customers effectively.
8.(1).(1).(6).learning customer: The first type of customer you will target for your tech product is learning. These customers are always looking to educate themselves on new technologies, and because they’re at least vaguely interested in technology, they’re a decent bet to try your tech product if it sounds cool enough. This kind of customer likes to learn about everything from new programming languages to 3D printing.
8.(1).(1).(7).Disinterested: Most tech products are sold to consumers who fall into one of two categories: disinterested or interested. Disinterested consumers aren’t in need of a new piece of technology—the device they have is working just fine, and they don’t feel like they could use another gadget to make their lives easier.
8.(1).(1).(8).Detached: A detached consumer has their mind made up before they buy a product. They know what they want, and are just looking for confirmation. If your pitch is going to be heavy on how amazing you are and light on why a customer should care, you’re talking to someone who isn’t interested in learning more about your product.
8.(1).(1).(9).Delighted: When customers leave delighted, they’re going to be likely to tell friends and colleagues about your company. If you sell tech devices, focus on delighting your consumers by exceeding their expectations—and delivering far more than they bargained for. Consider doing something unexpected or giving them a little something extra with their purchase.
8.(1).(1).(10).Devoted: These are buyers who know what they want, and will spend hours researching products. They take their time making a decision, but when they’re ready to buy they’ll snap up your product at full price, sight unseen. These consumers appreciate good tech and will happily pay for it because they know it will make their lives easier or more enjoyable in some way.
8.(1).(1).(11).Disappointed: While consumers are generally pleased with their devices and how they perform, they can quickly be turned off when a tech product fails to meet their expectations. A common complaint is that devices do not live up to their claims regarding longevity or battery life. To avoid disappointing your customers, make sure your products live up to what you’re promising by regularly updating firmware and keeping an eye on trends in your industry.
8.(1).(1).(12).Disaffected: The disaffected consumer has lost hope in technological advancements and is skeptical or even cynical toward new tech products. Disaffected consumers are not particularly eager to adopt new technology and will typically only choose to use technology if it’s forced upon them by a company, person, or institution that they trust. This type of consumer usually adopts a different point-of-view when compared with their peers and may even feel that they are above others who are more open to adopting new technologies.
8.(1).(1).(13).Dormant: Consumers that are highly aware of your product, but are not yet ready to make a purchase. These consumers might be planning on purchasing your product at some point in time and they have left their information for you so that you can contact them when they are ready to buy. It is important to stay in touch with these potential customers so that you don’t lose them as potential purchasers, but be careful not to bombard them with sales pitches or annoying emails about your product.
8.(1).(1).(14).Draining: There are 3 Types of Consumer for tech products that are Draining, these consumers typically have cash and buy stuff not because they want it, but because they need to. It's like a drug to them. These type of consumer make up 30% of tech product purchases made in America. They buy what others have, or make small upgrades hoping for more than better features, such as faster download speeds or higher resolution screen.
8.(1).(1).(15).New customers.: Once you’ve built your prototype and have a few customers lined up, it’s time to run a pilot test with new customers. Once they see what you have, they might come back with suggestions for improvement. This is your opportunity to listen carefully and make changes based on their feedback.
8.(1).(1).(16).Impulse customers: The number one driver for technology sales is impulse. There are several types of impulse customers, each with their own buying habits. The type of impulse customer you’re selling to will impact your marketing and purchasing. Some tech buyers make an impulsive decision when making a purchase at a retail store like Best Buy or Wal-Mart.
8.(1).(1).(17).Angry customers: Anger over a delayed shipment or a product that breaks after one use is par for the course in technology. Not all customers will be happy, no matter how much you try to please them. Keep your ear to social media; negative reviews are inevitable, but it’s easy to pick up on trends as well as unhappy customers who need attention and apologies. Always make sure there is a way for people to get in touch with you.
8.(1).(1).(18).Insistent customers: For technology products and devices, for example iPhones or iPads, there are 2 types of consumer market segmentation. The first type is called insistent customers. These customers have a tech-knowledgeable salesperson that can tell them what they need and why they need it.
8.(1).(2).How to get customers_
If you have a technology product or device, but you don’t know how to get customers, it can be a struggle to turn your product into profits. Whether you’re selling computer parts online or trying to convince people to buy your home WiFi router, finding customers isn’t always easy and can feel more like an uphill battle than an opportunity to make money. These steps will help you with getting customers for your technology products and devices so that you can start making the money you deserve!
When you are selling technology products, it can be hard to convince customers that your gadgets are the best option they have. That’s why it’s important to figure out how to get customers to buy your products when you want them, and how to keep those clients happy after their purchase. Here are some ways to do both of those things, from creating the right marketing strategy to providing great customer service after the sale.
8.(1).(2).(1).Find out the audience: Once you have a general idea of what type of customer you’re looking for, it’s time to find out who these people are and how many of them there actually are. If you’re selling high-end tech products, there are some key stats that will help guide your marketing plan. For example, roughly one million new iPhones have been sold every month since October 2010. Think about how much money Apple is earning from that kind of volume!
8.(1).(2).(2).Try to read what is on their minds: A good way to figure out how and where to position yourself is by talking with people. Find out what they’re looking for in a device or product like yours, and how it could be improved. What do they like and dislike about their current gadget? How can you use their feedback and come up with a solution that solves their problems? Listen, don’t sell!
8.(1).(2).(3).Let them know what they think: You’re a product maker, and you think you have a fantastic product that can help people solve their problems. You want them to know about it. How do you get them to take notice? Get their attention in as many ways as possible. How?
8.(1).(2).(4).Feel what you are telling to them: Social media is a great tool that any business can leverage in order to gain brand exposure and, of course, attract new customers. Utilize Facebook, Twitter, Instagram and other social networks where you can engage in conversations with people who are looking for your type of product or service.
8.(1).(2).(5).Finalize the best meaning of sharing this information's: Rethink your target market. If you are selling a new gadget, don’t market it only to people who already have other products like it. Instead, look at groups of consumers who might not currently be users of similar products. Think about future trends and where they will lead. Do some online research into how these trends will change customer needs in general and how that might affect buyers in particular sectors or locations.
8.(1).(2).(6).Find customers.: Finding customers can be difficult, especially if you have an expensive product. Many startup businesses have turned to social media sites such as Facebook and Twitter to make their products visible on a massive scale. To find these prospects, use Facebook’s Look-Alike Audience feature—found in its ad manager—to target people who share interests or demographics with current users of your product or service.
8.(1).(2).(7).Research your potential customer base: Before you try to sell technology devices directly, it’s important that you research your potential customer base. By analyzing demographic data and using market research techniques, you can determine who will be most likely to buy what you’re selling. This is not only an important first step in growing your customer base; it’s also good practice for conducting any kind of marketing campaign or business.
8.(1).(2).(8).Plan your approach: First, establish what you need: Getting to 10,000 customers is easy if all you’re selling is chocolate bars, but much harder if you’re trying to sell complicated technology. A good rule of thumb: think about how many people it would take to make your venture profitable.
8.(1).(2).(9).Make initial contact: In order to get a customer interested in a product, you need to establish initial contact. One of the best ways to do that is at trade shows and conventions.
8.(1).(2).(10).Confirm specific customer needs: If you’re looking to develop a customer base, ask people what they do and don’t like about their technology devices. What features are important? How can they make their devices more efficient? Customers will provide valuable feedback that will help shape how you promote your products.
8.(1).(2).(11).Select the appropriate product or service: Selecting the right product or service for your business can be tricky, especially if you’re new to e-commerce. You need something that people want but don’t already have in their homes. (Think Amazon’s Kindle.) Look around and check out industry trends—but also look at what existing brands are doing.
8.(1).(2).(12).Make the sales presentation: When showing off a new gadget, first talk about how awesome it is. Then tell them why they need it. Tell a story that shows what life was like before you had it and how much better life is with it. It’s time to show them why they should make a purchase decision today—not later, not eventually. If they have buyer’s remorse now or have any doubts at all, you want to eliminate those feelings right away.
8.(1).(2).(13).Handle objections: All good salespeople know how to handle objections—they listen carefully, try to understand and address whatever it is that’s worrying their prospect. If you’re selling technology devices or apps online, consider trying something similar; make a list of common objections from prospects who are thinking about buying and come up with answers to these concerns in advance. The next time you talk with a lead and he or she raises an objection, don’t panic—simply provide an appropriate response immediately.
8.(1).(2).(14).Offer a free newsletter: On your website, you should offer a free newsletter about technology. This can be written by you or it can be outsourced if writing isn’t something you enjoy. It’s also a good idea to establish yourself as an authority in whatever niche you have chosen and free newsletters are an excellent way of doing that. Even if people don’t subscribe, they will visit frequently because they like getting free tips and advice on how to do something better.
8.(1).(2).(15).Asking for opinions: When trying to decide which products are worth making, try asking people how much they’d pay for new devices. You can simply ask them in person or conduct a survey on Facebook and Twitter. While these two platforms have a reputation as places where people like to talk about what they’re buying, they’re also great places to ask friends and followers what they think of potential products you’re planning on developing.
8.(1).(2).(16).customer support and service: As a rule, great brands are excellent at customer support and service. It makes sense—you wouldn’t buy a gadget from a company that didn’t give its products great care, so why would you spend money on a product from one that doesn’t demonstrate care in other ways? In fact, buying from a brand with such standards is like joining an exclusive club of only those who know quality and demand it.
8.(1).(2).(17).Fresh website content : The number one way to get more customers is through your website. Fresh content is what drives repeat traffic and search engine rankings. The truth is: if you have a valuable, informational piece of content (e.g., an infographic or industry-specific guide) on your site, there’s a good chance people will share it with their networks, which will help expand your customer base.
8.(1).(2).(18).social media networks.: Social media sites like Facebook, Twitter, and Google+ allow you to post links that direct potential customers directly to a landing page where they can buy your product or service. Because these networks are visited by millions of people each day, they’re an excellent place to find new customers. Furthermore, since millions of businesses already use social media sites, there’s already a built-in audience ready for you.
8.(1).(2).(19).Identify Your Ideal Client: Do you know who will buy from you? Does it need to be a certain type of person or customer, or can anyone purchase your product or service? Maybe you have several potential buyers but want to focus on a specific group. If so, it’s time to do some research and identify where your ideal client spends their time online.
8.(1).(2).(20).Discover Where Your Customer Lives: If you want to know how to attract new business, it’s important that you take a good look at where your existing customer base is coming from. Some businesses don’t realize they’re missing out on potential customers just because they haven’t taken a closer look at their numbers. Figure out where your technology-loving customer hangs out and make sure that you’re representing yourself there in a big way.
8.(1).(2).(21).Business Inside and Out: Inside and outside of your business, there are many things you can do to help it succeed. By leveraging social media channels, blogging, and focusing on long-term customer relationships, you’ll be well on your way to increasing sales. However, in order to take advantage of these platforms and others like them, you must understand how they work first. Here’s a look at what works—and what doesn’t—when it comes to how businesses attract new customers.
8.(1).(2).(22).Answer your own questions as customer: For example, if you’re starting a new gadget business, answer these questions as if you were an actual customer looking for a new product. What do I look for? What can my budget be? How far away from me does it need to be? If you already have products in place, think about what it would take to get people excited about your brand or technology.
8.(1).(2).(23).Direct Response Marketing: You can go about it two ways: You can make sales directly to consumers through a catalog or a website, which is how Apple does it. The other approach is indirect response marketing, in which you sell through resellers—you buy display ads in magazines that are read by retailers. Apple’s computers used to be sold almost exclusively through resellers until Steve Jobs decided he wanted them on display at big-box stores like Best Buy and Target.
8.(1).(2).(24).Build Partnerships: It’s always beneficial to find a way to build partnerships with other businesses. As an entrepreneur, you know how hard it is to acquire new customers. If there’s a way that you can collaborate with another company, whether it be through an affiliate program or creating some kind of integrated technology solution, go for it! It will make everything easier in terms of acquiring new customers and generating leads.
8.(1).(2).(25).Follow Up: Now that you’ve developed a great product, it’s time to get those potential customers. Here are some ways to drive up sales of your products.
8.(1).(2).(26).Stay in touch: When it comes to brands like Apple, consumers expect not only top-notch technology, but also stellar customer service. In fact, if you want to stay in touch with today’s consumer market, staying on top of social media is a must.
8.(1).(2).(27).Think Customer won't remember you: While it's not enough to just create a great product, you still need some way of getting that product in front of potential buyers. Here are several tried-and-true ways to do just that. Be sure these approaches work before spending time and money on them, however. A smart strategy is one that helps you think long-term and even builds brand loyalty over time.
8.(1).(2).(28).fresh and relevant experience keep up : If you want your customers not only to keep up with technology, but actually be interested in being on top of what’s going on and using only new releases and tech brands, give them a fresh and relevant experience. Don’t let them miss out on what’s going on by keeping it current – keep them connected! Give them innovative devices that are interesting. Make sure they have access to helpful online tips and tricks so they can try things out themselves.
8.(1).(2).(29).Surprise them: One of my favorite ways to break through and surprise people is simply by offering some free material. It’s an incredibly effective way to keep them engaged. In fact, I’ve made over a million dollars doing it. First, let me explain how I did it (I can already hear you groaning), then we’ll talk about why it works so well.
8.(1).(2).(30).Collaborate: To boost sales, collaborate with a company that has similar products. For example, if you have an e-reader, reach out to Amazon about selling your product on their site. Another option is working with niche sites who cater specifically to e-readers. Collaborating will give you access to those who are interested in buying devices and provide valuable exposure.
8.(1).(2).(31).right people on the front-line: it’s really important to have a front-line team made up of people who are right on board with what you’re trying to do. If they don’t believe in your products, it will be hard for them to sell them well. Of course, try and avoid getting rid of people completely – make sure that everyone understands their role, and that they feel like part of an effective team.
8.(1).(2).(32).Make it easy for customers to reach you: Technology often acts as a barrier between you and your potential customer. If you want people to buy what you’re selling, make it easy for them to contact you. If a customer wants help with something, make sure they have a way of getting in touch with someone on your team immediately.
8.(1).(2).(33).Listen: Your products may be top-notch, but if you’re not reaching out to potential customers and getting them interested in what you’re offering, you’ll go under. Thankfully, with new social media platforms like Twitter and Facebook at your disposal, it doesn’t take much to boost brand awareness. If possible, integrate a call-to-action into your website so those browsing can see just how easy it is to make a purchase or sign up for services.
8.(1).(2).(34).Client Interviews: If you want to capture existing clients and how they use your product, then a client interview is right up your alley. Find out how tech-savvy they are and then ask them questions about their lives, interests, and what products they use. This will give you a great insight into where there might be room in their lives for you to fit in with devices that solve problems they’re facing.
8.(1).(2).(35).Conduct Market Research : Before diving into a new product or service, it’s important to determine what market segment you’re trying to serve and how best to position yourself in that market. For example, if you make tech devices that solve problems of business owners who are constantly on-the-go, conducting market research will help you determine their pain points and whether your solution is compelling enough. Market research could also inform how you structure pricing or packaging—or it could simply give you insight into better ways of marketing your products.
8.(1).(2).(36).Identify Industry Trends: The best way to find new opportunities is by paying attention. For example, if you’re an early adopter of tech products, keep track of what trends are catching on and which ones seem like gimmicks. If there’s a cool device out there that doesn’t have great brand recognition, that might be an opportunity for you. Also, think about how some brands go mainstream quickly—it never hurts to know why certain products are raking in dollars while others fail miserably.
8.(1).(2).(37).Analyze Competitors: Technology brands are always looking for new ways to grow their customer base. One strategy they use is reaching out and targeting competitive brands’ customer bases. Study how competitors are promoting their products on social media, in emails, on television, and via text messaging campaigns. Use that data to draw up a list of potential customers, which you can reach out to using similar methods.
8.(1).(2).(38).Create Personas: If you’re selling a technology gadget (such as a computer, camera, phone or tablet), you have to think about whom you’re selling it to. The more time and effort you put into understanding who these people are, what they do and how they act, in general; and why they need/want your product in particular -the easier it will be to create messaging that resonates with them.
8.(1).(2).(39).Continuously Revise: Refine and refine. By constantly reviewing and revising, you’ll be able to spot areas that need improving much faster than if you waited months before revisiting it. Some businesses review their strategy every few weeks, others every month. For our purposes, once a month is ideal; adjust accordingly depending on how fast things change in your industry. You might find that with each revision, you no longer need some of what’s currently on there.
8.(1).(2).(40).Google Analytics.: While you can attract a few of your own customers by word-of-mouth, chances are good that most of them will come through Google. While you’re getting started, it’s a good idea to use Google Analytics, which is free and provides information about how people find and interact with your site. By tracking how many people visit and click on links on your site, you can improve your content, conversions and customer experience.
8.(1).(2).(41).Review any current data and analytics: You’ll want to take a look at your analytics, or start tracking them if you don’t already, so you can see what sorts of people are coming into your site and how they’re finding you. If there are any competitors that have an audience similar to yours, learn what they’re doing right and try applying it in a way that still gives you an advantage.
8.(1).(2).(42).Look to previous successes among your audience: The best way to promote your new gadget is by identifying similar brands or products that have already been successful. For example, if you’re selling a new model of hoverboard, look at other trending models and see what features they include. If you sell an electric car charger, look at which electric cars are most popular among consumers and try to match their features.
8.(1).(2).(43).Create buyer personas: Buyer personas are fictional representations of potential buyers. If you’re creating a new product, it helps to define who will be interested in it and what they need. Creating buyer personas can help you create marketing strategies that resonate with your target customer. You may have only one or two personas, or you might have several—the number depends on how complex your product is and how clearly defined its audience is.
8.(1).(2).(44).Conduct surveys: Surveys are a great way to gauge customer interests and product or service preferences. Surveys can be conducted in person, online, or via social media channels. The important thing is that you’re reaching out directly to customers—and doing so regularly. Do they like your logo? What type of price points do they prefer? Is there any potential overlap between what you’re offering and other products on their wish list? These are all questions that surveys can help answer quickly and inexpensively.
8.(1).(2).(45).Keep an eye on your competitors: You don’t want to sit around and wait for potential customers. Instead, it might be worth keeping an eye on how your competitors are marketing their products and services, especially if they’re in a similar industry as you. You can do that by checking out industry news on websites like CB Insights or Crunchbase. This way, you can learn about what others are doing and figure out how you can differentiate yourself from them in order to attract new clients.
8.(1).(2).(46).Monitor audience feedback, comments, and engagements: Customer feedback is crucial for any business, whether you’re in charge of a Fortune 500 company or are a budding entrepreneur. If you want to start selling products online, customer feedback is one of your most powerful marketing tools. With social media monitoring tools, you can see what people are saying about your brand and its devices. Monitor potential conversations on Twitter and Facebook.
8.(1).(2).(47).Experiment with content and updates to your products and services: Consumer behavior is constantly changing and it’s up to you, as a technology entrepreneur, to keep tabs on it. By experimenting with content, offers and updates on social media, you can see what works best for getting your products in front of new customers. It might be time-consuming but it will definitely help build long-term customer relationships that grow into repeat sales.
8.(1).(2).(48).Spend More Time With Customers: One of best ways to get more customers is to spend time with them. When you make sure that you know what they like and dislike, and that you give them exactly what they want, you will have a customer forever. Make a commitment today to sit down with at least five of your own customers every week and really listen—don’t just talk at them—and see how things can be improved.
8.(1).(2).(49).Newsletter Regularly.: It’s not just about building an email list. Be sure you’re getting permission from these potential clients (and actively marketing to them) so that you stay top of mind and on their radar when they’re ready to make a purchase. Use weekly or monthly newsletters as a way to build relationships with loyal readers—these people are much more likely than others to convert into real, paying customers.
8.(1).(2).(50).Customer Relationship Management Software: CRM software offers a variety of tools that you can use to build and maintain customer relationships. If you want to find out how it’s done, there are plenty of tutorials online that will show you how everything works. That said, managing customer relationships is a lot easier if you’re dealing with a single brand, so focusing on one product (or even two or three) makes sense if you’re trying to establish a brand.
8.(1).(2).(51).Send Out Surveys: Whether you’re new to selling a product or have been doing it for years, one of the best ways you can learn what works and what doesn’t is by conducting market research. Send out surveys to learn how and why people buy, how much they spend on an average order and whether or not people prefer a certain delivery method (shipping and handling included). This can help point you in the right direction with regard to customer acquisition.
8.(1).(2).(52).Send Out Incentives: Simply sending out discounts or coupons will only get you so far. You want loyal fans, after all, not just one-time buyers. One of the best ways to build a strong customer base is by offering incentives for brand evangelists. Set up contests and tournaments where people can showcase their knowledge of your products, offer free samples in exchange for honest reviews, or partner with other brands that complement yours.
8.(1).(2).(53).Using technology: One of the best ways to reach out to consumers who are interested in technology is through social media. The easiest way is by creating a Facebook business page for your brand and regularly posting about new products or trends related to it. No matter how small you think you might be, there are likely some people interested in what you have to offer — so, never underestimate what you can gain from just being friendly and engaging with people on social media.
8.(1).(2).(54).Although artificial intelligence: For example, in October 2016, Microsoft launched an AI chatbot named Tay on Twitter. It quickly learned how to emulate human speech and began posting offensive and inflammatory remarks—in other words, it had been corrupted by other users. Microsoft later took Tay offline (it has since been revived), but that was a high-profile example of what happens when you release artificial intelligence into a crowd of humans—including those who will take advantage of its learning algorithms.
8.(1).(2).(55).Customer Technology: Today’s technology brands are looking for ways to have direct contact with their consumer base, and there are a number of ways you can foster a relationship between you and your customer technology brand. First, join online forums that discuss tech gadget news, try new products or give feedback on others’ experiences. Second, share reviews of products in which you use; if you like it or don’t like it, tell them why.
